Excuse me while I gush for a minute about one of my favorite actresses: Christina Hendricks. She plays a powerful female office manager in the show Mad Men and I can't help but fall in love with the work she does outside of the show. She has recently signed on as the spokesperson for London Fog, which ties in perfectly to the brand's existing presence in Mad Men (straight from Season 3).
Past the gushing, on to the meat-and-potatos of this post:
I'm surprised that more brands haven't come forward seeking connections between their products and the hit show. London Fog has done a great job getting people like me to pay attention to their brand. You've got fans who aren't afraid to admit to re-watching season after season of the hit series, so even products shown in Season 1 could benefit from hiring Man Men actors and actresses. And anyone who's loyal to a show knows that there's a certain excitement that comes from seeing one of your favorite characters doing work elsewhere.
Mercedes-Benz did a spot using John Hamm (Don Draper on Mad Men) for voiceover and it worked great:
You get to know and love these characters in the show, for their faults and for their triumphs, so you instantly relate to the products that they sell. Here's hoping that these brands keep it up!
When I first read your post my initial reaction was, "really London Fog still exists?" That is because I am also a huge Mad Men fan and the series portrays the company as having a following back then but not now. I completely agree with Casey in wondering why these legendary brands haven't used this recognition by a rising show to connect with more people. I also love seeing actors and actresses that I have a certain bond with, due to the show, exploring other areas of influence. It makes you feel like you are on the ride with these people, as if you discovered them as B-list actors. Long Live Joan!!
ReplyDeletewhoahhhh, crazy: just found she does modeling for her friend's Esty page!
ReplyDeletehttp://www.etsy.com/shop/Blackbirddesignhouse