Who's to say that someone who does great work in front of the camera can't take a step behind the lens and try their hand at advertising? Ok, so maybe some people should just stick to their original career.
Thankfully, when Justin Timberlake decided to try his hand at directing, he was actually quite good. He came up with a series of sexy ads for 901 silver tequila that all seem to fit together, while each offering something completely different.
There's something witty in the style of shooting where a quick glance by the speaker is translated flawlessly by a swift camera maneuver. The dialogue is intriguing and the overall style is punchy, yet sexy. The voiceover by Timberlake at the end is appropriate – his tone matches the rest of the footage really well.
His style is so concrete across all the ads, but each one said something different. I look forward to seeing more from him. 901 is actually a brand that he started, so it's nice to see something done by someone within a company that's actually fun to watch.
Here are the other two ads: one being scary sexy, and the other having a more traditional smolder.
When I watched the video I was impressed. They hit hard at your emotional pride as a man and make you question your own drink decisions without you even realizing you are. This ad makes you rethink drinking all together and allows you to create your own style and trend with this new stylishly designed vodka. I think it is clever to use voice over instead of a direct shot of Mr. Timberlake because it gives the audience a chance to connect with the personal recognition of the voice, once again presenting the consumer with a gap in their mind that they get to gracefully cross on their own.
ReplyDelete