Here’s a cute, classic way to get people to actually read your copy. Even if they don’t read straight through the copy, they’re bound to skip around and pick up on one of the lines thanks to the smart formatting. Completely in line with McDonald’s existing strategy, this campaign shows the features of their products with clean and simple presentation.
The campaign works as a complete set, with each individual product changing the format of the ad slightly. My favorite is the chicken because they use the Styrofoam packaging that we’re used to as the background for the CV. We might have preconceived misconceptions about how their chicken is transported and delivered, but this relates it to the everyday fresh chicken that we know and love.
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