I was introduced to the "Make Friends With Your Fast" campaign while researching for a similar angle on my campaign in ad Studio class - but VW has used this angle perfectly.
Their personification of our "fast", how we relate to it, and the danger it brings is quintessentially cool:
Their use of situations we relate to day-to-day, mixed with the unreal experience of our "fast" talking to us in the car, creates great impact. What's also great about this ad is its ability to go from commercial, to ambient, to print really easily. It's recognizable, and just likable enough for the individual consumer to get excited about their favorite "fast" character appearing in a new ad.
Oooo, this is totally wicked. I really like how they utilized color to evoke some emotions within the content, It really changed how I viewed it!
ReplyDeleteAlso this is kinda like our current campaign
ReplyDelete