American's hate advertising. It interferes with our lives so much that we complain about it almost as much as we're subjected to viewing it. With new methods of encroaching on our lives popping up every day, is amazing that our critique of the ad industry can keep up with its output.
Alfa Romeo has surpassed the human capacity for annoyance in their recent campaign that, quite literally, chases you.
The headline is cute, don't get me wrong. But good copy does not a happy consumer make. Time to ditch the gimmicks and go for something that will strike your target audience in a witty, I can't-believe-they-wrote-that kindof way, rather than taking the stalker approach. The used car salesman persona has been boiled down to a sandwich board and a remote control car - leaving sanity and our hope for future ad success in the dust for Alfa Romeo.
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