In a witty little campaign by Calvin Klein, QR codes have replaced a few racy billboards in Los Angeles. Consumers can snap a photo of the fancy grid and they'll be guided to a not-so-conservative video of super model Lara Stone with her shirtless, Calvin-clad counterparts.
Out of context, the billboards are simple and make use of current technological trends in advertising. What makes this campaign stand out is the darker history that Calvin Klein has with having to censor their ads. They've heightened our desire to know more about their new line of jeans while giving the finger to existing censorship standards.
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