Countless TV shows have popularized those quirky game shows from Asia involving contestants going through crazy stunts in wacky outfits. This new series from BK Singapore uses that same game show style to promote the various menu options available at Burger King all day long:
Fun, peppy music? Check
Cute dog in a silly costume? Check
Scoreboard at the end depicting results? Check!
Now it's time to post the series of resulting videos on YouTube and wait for Americans to get a whiff of something they're bound to pass on to their friends and family. I think that this concept will come in handy the next time I need to come up with a crazy viral video idea. What's great is that it takes very generic influence from the aforementioned game shows while containing 100% original content, rather than just pulling visual and conceptual elements from existing advertising campaigns. Bravo BK Singapore.
Interesting campaign. The nicest thing about this campaign is the combination of the funny dog and the interactivity about this game show. I think that interactivity is very important in campaigns. Because when people participate in something or play a game they will entertain themselves. That's why they going to remember the brand better. The funny music and crazy outfit makes the campaign much funnier. Well done!
ReplyDeleteFirst off by far I love the dog's name. Rebel the Octopuppy is some funny stuff. I also like the interaction with the audience because it creates brand loyalty and if something can entertain me than I will reward that company by buying their food. I know it sounds funny but I think people are looking for reasons to become loyal to one place over another and call it their own. This works for me and I love the originality.
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