Artists Oli + Alex, who have experienced prior internet meme-dom, have recently worked on some more traditional viral exploits. Their work with Brylcreem reminds us that hair care product ads for men don't need to feature the shirtless brawn or flashy flip-kicks that we've become so used to as Americans:
Of course, ironically, this ad took an incomprehensible amount of effort to shoot.
The production team first created some buzz about Brylcreem in their casting exploits, seeking out talent for both music and trick production. The commercial itself has risen in viral stardom (by a few thousand views on Vimeo and a few hundred thousand on Youtube) in the last few weeks, rounded out nicely by a behind-the-scenes documentary about the journey of the lead stuntman through his training and filming:
This is really cool to watch. It reminds me of that car commercial where all the parts come together. If you don't know what I'm talking about I'll try to look it up. Anyway, it's just something that you can't stop watching. Too bad it's not longer.
ReplyDeleteI believe you are speaking of the rube goldberg machine machine Nicole... and yes I totally see what you mean. But this was def. more troublesome because they were dealing with the Human Element. The worst kind of element.... :P
ReplyDeleteThis reminds me of the old board game mouse trap. You have to set up the parts just right and it has to work perfectly. If just one little thing goes wrong your shot is lost. I think this would have been a fun commercial to work on and to experience the thrill of that one shot that it all worked perfectly.
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