Happy Horrors

Having just finished a campaign about antacids, I thought I would be repulsed by seeing another campaign for pharmaceuticals - but this visually stunning work by Saatchi and Saatchi Cape Town is definitely an exception.








This print campaign for Mebucaine sore throat relief tablets is really quite beautiful. It reminds me of how individuals in the advertising industry spoke about the colorful Apple iPod ads when they were first released, or the origins of advertising itself. Advertising really can be more than just a good headline here and there. At times, it's a work of art.


















These pieces really appeal to a modern sense of design, using distressed images, quirky situations, and intricate typography. I think it appeals to all demographics because of the nature of current design trends, but also harkens to a day when sideshows like this were more prevalent.

Lastly, I think it's important to note that there is still some great Copywriting happening here. "Escape the Mouth of Horrors" brilliantly sums up the campaign and the mission of the product.