After viewing Bad Writing, I wanted to have some deeper dialogue about the various topics discussed in the film. You can read more about Bad Writing here, but I recommend everyone find a showing and see the movie before!
I don't think that Bad Writing was created simply for the people viewing it - I think the creators needed a few questions answered as well. I think that the film makers were trying to acknowledge their own ideas about writing while creating an illuminating experience for the audience. The interviews provided some great alternative views for comparison. The views expressed by each person interviewed seemed generally fluid and upbeat. They all had one opinion in common: Vernon's writing was bad. Beyond that, their discussions were diverse and intriguing, without providing drastic opposition.
I believe that the most important thing I learned from viewing the film was to continue to develop my craft and take outside influence more often. Like any other profession, writing takes patience and persistence. Yes, some individuals are born with more "natural" talent, but many skills can be crafted over time. I believe that this film has given me better hope for my future as a writer and as an artist.
Advertising campaigns, as visual as they have become over the years, will always require strong ideas to back them up. Writing becomes a powerful force in the creation and development of a campaign. One line of bad copy can ruin a great ad or make a mediocre ad worth remembering. I really enjoyed the reflections on storytelling during the film. Storytelling is such an important part of advertising, but it sometimes plays its biggest role behind the scenes. As a consumer, we may not realize just how much writing, revising, and re-writing goes into the production of a campaign.
Bad Writing may be intended as a good resource for creative writing professionals, but it contains refreshing ideas that apply to anyone who finds the need to occasionally put pen to paper.
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