Creating a memorable viral campaign is difficult enough, but expanding upon it months after the campaign has been released is a different beast all together. Skittles has recently released a small campaign of viral videos that are magically funny like their previous spots, with a fresh and engaging twist:
These videos are brilliant because they capture the same zany qualities as their other videos, while physically pulling the viewing into the magic. A few are even downright creepy, just like a some work we've seen before:
It really seems like Skittles is able to do more than just rely on the magicality of their initial viral fame (you can view the entire series here). But they don't just stick to video footage in their work. They brought the magic outdoors, throwing Facebook into the mix with this alternative piece:
Skittle's recent work definitely holds a few qualities I would like to keep in mind for my own work: magic, mayhem,... and beards.
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