Well... the cabin at least.
A recent flight announcement lead to the breaking of a quirky little World Record - all sparked by a single tweet. When KLM announced their new flight route from Amsterdam to Miami, local musicians Tweeted a request to move the flight up a few days so that they could catch the Miami Ultra Music Festival. The flight was played up with reporters and bloggers covering DJ appearances in the cabin, all leading to the presentation of a Guinnis World Record for the Highest-Altitude Dance Party.
The event was an appropriate celebration of the innaugural flight, but it has also sparked appreciation and loyalty for KLM with a young demographic. It promotes the fact that KLM listens to its customers while staying up to date with communication trends. I think more companies should embrace this kind of launch because it creates lasting effects for the life of the product or service.
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